„Reviews you can trust” – UK Advertising Standards Authority finds TripAdvisor ads misleading (IFTTA)

Claims on tripadvisor.co.uk, a website providing holiday and travel consumer reviews, stated „… read reviews from real travellers … TripAdvisor is the world’s largest travel site, enabling travellers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travellers and a wide variety of travel choices and planning features … TripAdvisor.com features: More than 50 million honest travel reviews and opinions from real travellers around the world”. Review pages on the website featured the TripAdvisor logo next to the claim „Reviews you can trust” above a chart that gave details of the rating summary and percentage recommendation of the relevant location – see more: „Reviews you can trust” – UK Advertising Standards Authority finds TripAdvisor ads misleading.

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